planning grid การใช้

• The planning grid has two dimensions, involvement and information processing.
• The FCB planning grid gives rise to a number of implications for advertising and media strategy:
• The FCB planning grid was developed by Richard Vaughan, who was the Senior Vice President at advertising agency, Foote, Cone and Belding, in the 1980s.
• Two of the more widely used models are the Foote, Cone, Belding ( FCB ) planning grid ( see below ) and Rossiter and Percy's planning grid which is an extension of the FCB approach.
• Two of the more widely used models are the Foote, Cone, Belding ( FCB ) planning grid ( see below ) and Rossiter and Percy's planning grid which is an extension of the FCB approach.
• The diversity of the Usonian ideal can be seen in houses such as the Gregor S . and Elizabeth B . Affleck House ( 1941 ) in Bloomfield Hills, Michigan, which projects over a ravine; and the Hanna-Honeycomb House ( 1937 ) in Palo Alto, California, which features a honeycomb planning grid.
• It is the mechanism that has allowed mediocrity to coexist with greatness in a cohesive whole . . . . Manhattan . . . doesn't need architecture to be validated; it is the consequence of a free game in which the rules are clear and effective to produce it . . . . I don't believe this planning grid canbe a model for other cities to emulate, nor do I think it can be repeated, but I do believe it is a lesson in consistency and realism . ..